A Press Trip To Ouarzazate By Tv5 Monde And The Travel Channel
The Provincial Tourism Council of Ouarzazate, in partnership with the ONMT Paris, organised a press trip from 24 to 26 October 2019 for TV5 Monde and the Travel Channel for the filming of a 52-minute discovery and travel documentary.
The programme included visits and filming in the best sites of Ouarzazate and its region, with the aim of enhancing intelligent tourism choices by discovering the richness and beauty of Ouarzazate through its landscapes, its historical heritage, its lifestyle and its traditions.
As well as an exploration of the country, the team went to meet craftsmen to discover their know-how as well as people who keep their traditions alive in the fields of music, gastronomy and art.
This programme is likely to strengthen the image of Ouarzazate as an authentic destination amongst French and international television viewers and will help to increase the flow of French tourists, following in particular the establishment of direct air links by Ryanair between Marseille, Bordeaux and Ouarzazate in April 2019 and the establishment of a new air connection between Paris and Ouarzazate by Transavia, which was scheduled to start on 7 November 2019.
This documentary was broadcast on TV5 Monde, the world's leading French-language channel present on all five continents with a weekly cumulative audience of 55 million viewers, and the Travel Channel, which is one of the leading cable channels in the travel and discovery segment and which has an audience of 3,200,000 viewers since its acquisition by the American group Fox.
In addition, an English version will be produced and distributed, in particular for Italy, Switzerland, several Asian countries and foreign airlines.
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